Proof of performance for marketing professionals (like myself) is to simply get the best results for your clients, in terms of ROI and engagement. We also need to be constantly evolving and taking risks to cut through the s$!# and deliver an impactful message to audience to invoke a response in some way shape or form.Read More
When we hear the word “creativity,” we often think of something that’s used everyday by the more whimsical professions such as designers, artists, writers and marketers. But the fact of the matter is, all professions can utilize creativity in their careers no matter what the industry. Here are four ways that you can be creative in your job.Read More
We’re sharing our top marketing resources that we use on a daily basis! Here are our top go-to website that we’re big fans of.Read More
MW MarCom is revealing our top picks for the 2017 Super Bowl ads!Read More
As businesses begin revamping their marketing and social strategy to include Instagram, it's lacking a lot of features that would make life easier for brands. Here are our top suggested improvements for 2017.Read More
A super-busy owner, CEO or public relations director needs to be proactive when it comes to successfully conducting a media interview. I've listed my top must-have on hand items to have when you need to be camera-ready in a hot second.Read More
In the U.S., bad customer service is ingrained in our society. We now expect it. Here are four simple ways you can perfect the art of Japanese-level customer service.Read More
Time flies when you're having fun! On January 30, 2015, I marched down to the Erie County Clerk's office in downtown Buffalo, signed a few papers and, voila, became a small business owner.Read More
Can the Future Hall-of-Famer recover from this fumble?
This past week has been quite the rollercoaster for future NFL Hall Of Famer, Peyton Manning. Accusations of alleged performance enhancing drug usage, specifically HGH (human growth hormone), came to light in a documentary “The Dark Side” produced by Al Jazeera, naming Manning and other professional athletes as part of a doping ring.Read More
Yesterday, I sat in on a live morning newscast in Tucson, stood stageside at HuffPost Live’s couch chat with Olivia Wilde in LA and hung out with four strangers at happy hour in Austin. All from Buffalo, NY.
Did I break the mystery of teleportation? Unfortunately, no. But I did use the next best thing - Periscope.Read More
I’m choosing to paint a silver lining and turn this into a bit of a learning lesson. Chevy probably has enough haters this week anyway. Without further adieu, here are four critical lessons that PR pros can learn from the social sensation that is #ChevyGuy.Read More
Over the past two weeks, I’ve witnessed everyone from Peyton Manning and Gwen Stefani to many of my pals in Indiana dump buckets of ice water on their heads like completely crazy people. Why? All in the name of ALS, or more commonly known as Lou Gehrig’s Disease. The brilliant philanthropic phenomenon that is the Ice Bucket Challenge has exploded all over the social space because of these five reasons:Read More
Hummingbird Bakery, in Durham, NC, is my new favorite place where I’ve never been. Here's how they're knocking it out of the park with long-distance brand loyalty.Read More
Grad school is a massive time commitment. To help you get through it successfully, on top of putting in your 40+ hour week at work to keep food on the table (and beer in the belly), here are six tips to keep in mind before your first day of classRead More