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The Marketist Blog

The Marketist Blog

The PR Wins and Losses of Peyton Manning

Can the Future Hall-of-Famer recover from this fumble?

This past week has been quite the rollercoaster for future NFL Hall Of Famer, Peyton Manning. Accusations of alleged performance enhancing drug usage, specifically HGH (human growth hormone), came to light in a documentary “The Dark Side” produced by Al Jazeera, naming Manning and other professional athletes as part of a doping ring.

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Five Creative Ways Brands Can Use Periscope to Build Consumer Loyalty

Yesterday, I sat in on a live morning newscast in Tucson, stood stageside at HuffPost Live’s couch chat with Olivia Wilde in LA and hung out with four strangers at happy hour in Austin.  All from Buffalo, NY.

Did I break the mystery of teleportation? Unfortunately, no. But I did use the next best thing - Periscope.

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5 Reasons Why the ALS Ice Bucket Challenge is Brilliant

Over the past two weeks, I’ve witnessed everyone from Peyton Manning and Gwen Stefani to many of my pals in Indiana dump buckets of ice water on their heads like completely crazy people. Why? All in the name of ALS, or more commonly known as Lou Gehrig’s Disease. The brilliant philanthropic phenomenon that is the Ice Bucket Challenge has exploded all over the social space because of these five reasons:

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