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The Marketist Blog

The Marketist Blog

Posts tagged socialmedia
5 Reasons Why the ALS Ice Bucket Challenge is Brilliant

Over the past two weeks, I’ve witnessed everyone from Peyton Manning and Gwen Stefani to many of my pals in Indiana dump buckets of ice water on their heads like completely crazy people. Why? All in the name of ALS, or more commonly known as Lou Gehrig’s Disease. The brilliant philanthropic phenomenon that is the Ice Bucket Challenge has exploded all over the social space because of these five reasons:

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