Mark your calendars for March 15! I'm honored to be presenting a workshop on digital and social media at the Lancaster Area Chamber of Commerce's Spring Conference, in conjunction with the Small Business Administration.
The workshop will focus on the nuances of influence, credibility and relationship building in digital and social communications. You’ll also learn the digital and social media trends for 2016 and how to best apply these practices to your business. Digital and social media is changing at lightening speed and is much more complex than scoring “viral” coverage online. Audiences have tremendous power, thanks to the digital revolution. Not only must businesses present their information online in a credible fashion, it must also be easy-to-use and well organized.