With hundreds of thousands of books on marketing and branding, here are my top nine that have made a huge impact on me (all can be found on Amazon).
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It’s NEVER any fun to self-critique. We hate seeing warts on our business, hate feeling that we’ve somehow messed up or got it wrong, All too often, businesses miss critical steps in maintaining their brand ecosystem. And if you want your business to experience growth, it’s a necessary step toward building the business that your customers will LOVE and make you profitable.
That said, here are four indicators that your brand might need some work.
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Have you ever looked at your outdated logo or website and thought “I need to rebrand!”?
If this is you, you’re NOT the only one. Many businesses lack the know-how surrounding branding and what exactly it is and isn’t. So, before you go blowing up your business from top to bottom, let’s clear a few (really important) things up.
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