Five Reasons You Should Be a Guest on a Podcast

When it comes to building an audience for a new blog or business, there are a lot of content platforms that work well. Usually, you can find a way that works best given your resources and the amount of effort you're able to put into marketing yourself. But what about those times when there is no one around? That's where being a guest on a podcast comes in. It's a great way to find new audiences and spread your influence throughout the community.

This is especially true if you don't have a ton of time to build an audience, or you haven't been able to hire someone to help you with promoting your brand. A podcast offers up some great opportunities because it allows you an intimate interview with an audience about a topic of your choosing. It's also great for those who are still building their platform because it allows you to make appearances as a guest host or co-host on the show itself.

Here are 5 reasons you should start actively strategizing guest spots on a podcast:

1.) Establish yourself as an authority in your field

The first and most obvious reason to go on a podcast as a guest is that it allows you to establish yourself as an authority in your field. This can be extremely helpful for those who are just starting out or looking to take their influence up another notch. For example, my latest podcast interview on Crista Grasso’s Lean Out Your Business Podcast allowed me to share the top three branding mistakes most businesses make with a new audience. Win-win!

2.) You get interviewed for other people's audiences

When you go on a podcast as a guest, it's not just about the audience of that one podcast. You're also being interviewed for all of the other podcasts that the host will share your episode with. This means that you're getting in front of new audiences without having to do any extra work.

3.) Reach a new audience who may never have heard of you otherwise

Another great thing about being a guest on a podcast is that you're reaching an audience who may have never heard of you before. This is especially true if the podcast is well-known and has a large following. You'll be getting in front of people who are genuinely interested in your topic, which means that they're more likely to want to get to know you more as an expert

4.) Offer up some great content for listeners to get excited about

Not only will podcast listeners be happy to hear you on the show, but they'll also be excited to hear your episode. That's because you're offering up some great content that they wouldn't have heard about otherwise.

5.) Attract the attention of other bloggers, content creators or influencers who are connected to your industry

Last but not least, appearing on a podcast can help you attract the attention of other bloggers or influencers who are connected to your industry. This is a great way to build relationships with people who could potentially help promote your brand or content.

When it comes to establishing yourself as an authority in your field, podcasting can be a great way to do just that. You have the opportunity to reach a new audience who may never have heard of you otherwise. Not only that, but you also get to offer up some great content for listeners to get excited about. And finally, podcasting can also attract the attention of other bloggers or influencers who are connected to your industry. So if you're looking for a way to reach more people and establish yourself as an authority in your field, podcasting is definitely worth considering.