Proof of performance for marketing professionals (like myself) is to simply get the best results for your clients, in terms of ROI and engagement. We also need to be constantly evolving and taking risks to cut through the s$!# and deliver an impactful message to audience to invoke a response in some way shape or form.Read More
As businesses begin revamping their marketing and social strategy to include Instagram, it's lacking a lot of features that would make life easier for brands. Here are our top suggested improvements for 2017.Read More
Yesterday, I sat in on a live morning newscast in Tucson, stood stageside at HuffPost Live’s couch chat with Olivia Wilde in LA and hung out with four strangers at happy hour in Austin. All from Buffalo, NY.
Did I break the mystery of teleportation? Unfortunately, no. But I did use the next best thing - Periscope.Read More
Over the past two weeks, I’ve witnessed everyone from Peyton Manning and Gwen Stefani to many of my pals in Indiana dump buckets of ice water on their heads like completely crazy people. Why? All in the name of ALS, or more commonly known as Lou Gehrig’s Disease. The brilliant philanthropic phenomenon that is the Ice Bucket Challenge has exploded all over the social space because of these five reasons:Read More
Hummingbird Bakery, in Durham, NC, is my new favorite place where I’ve never been. Here's how they're knocking it out of the park with long-distance brand loyalty.Read More