Facebook Messenger has 1.3 billion users. Yes, billion. Yet only 1% of businesses and brands use this communications platform. Why? There’s still a lack of education amongst marketers and business regarding chatbot functionality and messenger marketing best practices.
Proof of performance for marketing professionals (like myself) is to simply get the best results for your clients, in terms of ROI and engagement. We also need to be constantly evolving and taking risks to cut through the s$!# and deliver an impactful message to audience to invoke a response in some way shape or form.
When we hear the word “creativity,” we often think of something that’s used everyday by the more whimsical professions such as designers, artists, writers and marketers. But the fact of the matter is, all professions can utilize creativity in their careers no matter what the industry. Here are four ways that you can be creative in your job.
As businesses begin revamping their marketing and social strategy to include Instagram, it's lacking a lot of features that would make life easier for brands. Here are our top suggested improvements for 2017.
A super-busy owner, CEO or public relations director needs to be proactive when it comes to successfully conducting a media interview. I've listed my top must-have on hand items to have when you need to be camera-ready in a hot second.